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NFL Pump-Ups

BOSE + NFL: Pump Up the Fans


Bose is the Official Sponsor of the NFL™️. They wanted to position their products as part of the NFL lifestyle, so we created a social series that spoke to fans in their own language. The end result was a collection of multi-purpose .gifs that brought the player's personalities to the fans, right when they were listening: 

During the week, leading up to a big game:

Game Day Morning:

And, of course, some post-game sentiment for both the winners & losers.