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We partnered with Buster from Arrested Development to arrest the development of the desk lunch.


We started out with a bunch of OOH posters:

Coupled with .gifs on social:

Gave out some sweet swag to influencers:

And made some videos with Tony Hale, aka Buster from Arrested Development:

We also partnered with Twitter to make the first-ever sandwich emoji for National Sandwich Day:


GCD — John Heath
Copywriter — Alex Basak
Art Director — Tara Iannotti